A uniform has the potential to speak louder than words. When someone wears a garment indicative of their job, it communicates a specific message to everyone else: that they are trained to fight fires, protect you, help you if you are injured, or simply that they work in a professional career. Whatever a person puts on for work tells other people a little something about them. Uniforms are like merit badges; we earn different garments as we advance or step into a different part of life. There are many reasons a corporation might want to consider corporate uniforms for employees, and as you read you may also discover how practical this option really is.
Image
Certain attire communicates a message. The message uniforms communicate is the image of a company: professional, knowledgeable, and organised. It lets others know the people wearing them are confident experts in a particular field, from the CEO of a company to a busy intern. Uniforms tell the story of where a person is and where they are going. It tells the story of the company as well. The combination of the individual stories is what ends up making the image of a company. This image brings a company to life and into the real world as the living, breathing individuals that are telling a story without saying a word. The story begins with selecting the uniform, and now uniforms in Australia are easy to find and come in a wide variety.
Advertising
Having your employees wear corporate uniforms is an easy form of subtle advertising. As mentioned, a company’s story is made up of the individual stories of the people wearing a company’s suit, and uniforms connect those people directly to the company they work for. By wearing a specific uniform, each person is allowed to step into that connected role, knowing they are representing something greater than themselves. Each person is now a representative of the company, and of all the other individuals they work with, making them feel connected, important, and confident. This correlation results in each employee being a positive and self-assured representation of a bigger whole. Isn’t that what you want everyone else to see?
Appearance and Dress Code
Though this might not readily strike you as a concern in the corporate world, consistent appearance can make things easier on the employees and managers alike. Managers no longer have to concern themselves with determining if what someone is wearing is appropriate for the work setting. They need only determine if the employees are wearing their uniforms. If they are not, then the manager is able to make an unbiased decision based solely on the employees’ attire. This can take the pressure off managers, as they won’t need to worry about anyone claiming theyare unfair. It is beneficial for employees as well, since no one will have to worry about co-workers wearing something offensive or distracting.
Wearing uniforms can solve several common workplace issues while making employees feel more connected to the company and each other.