PPC Advertising (Compensated Search Engine Marketing) is just effective when whether it generates positive, measurable results, known as conversions. There are various kinds of conversions, based on what action you have to track, for example:
– Click to buy
– Click to register
– Click to Sent Enquiry
– Click to Page View etc.
Some advertisers might know of a scenario when their PPC campaign is generating lots of clicks, however rate of conversion is quite poor. How you can enhance the conversions of these campaigns? Consider tips below, they may assist you in your endeavours:
1. Keywords and Ad Creative Review
To begin with, review keywords that leave much of your clicks. If these keywords are extremely general, your ad is most likely being displayed to those who are in some way thinking about your choices, however are not specific enough to create conversions.
Think about this: you are selling designer shades in your website and among keywords are following two:
o designer shades
o discounted Gucci designer shades
Which keyword, you think, will produce more clicks and which more conversions? Surely, the 2nd keyword will take you greater Return on investment due to the fact it’s more sales driven then your first keyword, that is more research-kind of eyword.
Additionally, evaluate the ad creative. Be truthful with readers and advertise only what you could deliver. Nothing’s more unpleasant than offering something which cannot be available on your site. Also beware, that creating your ad too attractive will likely improve your clicks, and can it improve your conversions? Remember, we are not looking for clicks, we are demanding conversions.
2. Website Landing Page Review
The 2nd company should turn your focus on, are the squeeze pages. A recipe for effective squeeze pages usually includes (but it is not limited to):
Matching the title of the website landing page towards the product/service being marketed:
Don’t send these potential customers to your house page and trust they’ll search for your products within your website. Probably, they look away and go to your competitor’s site.
Clearly presenting your productsOrsupport
Your website landing page must deliver around the promise produced in your ad. Therefore, clearly communicate for your customer the way your product can resolve his problem and satisfy his needs. Don’t merely list product’s features, concentrate on the best way to strengthen your potential client. Additionally, include any specials or promotions you marketed.
3. Website Content and Navigation Review
Lastly, take a look at website content and navigation. Does your website include enough information for any customer to consider an action? Does your website build rely upon your potential client to give up information for example contact and billing details? Are you able to easily be contacted? Etc.
Most importantly, your site should be simple to navigate. In case your visitors have no idea what to do and explore your site, you can’t expect these to hang in there and purchase your products.
For the right Google PPC agency, you should look for a professional team of search engine marketing consultants. They should be able to get you return on investment and online presence. They would use various strategies and techniques for your online dominance needs.